The foundation of Shima Okinawa's product development lies in my own experiences.

Working in the hospitality industry for many years, I've constantly pondered "What makes for a comfortable experience for people?" and "What choices can be sustained without effort?" I've witnessed countless times how health and diet can take a backseat in our busy daily lives.

That's why, at Shima Okinawa, we prioritize things that are easy to maintain without pushing yourself and that naturally integrate into everyday life. I believe that health and nutrition don't need to be perfect.

Something you can incorporate at your own pace, without special knowledge or preparation.

I believe this leads to "good choices" that last.

Shima Okinawa was born from this philosophy.

We aspire to be something that doesn't burden you when eating or consuming, but rather subtly becomes a part of your life.

Going forward, we will continue to deliver Better-for-You foods that complement your daily life,

with care and sincerity.

Shima & Co. Ltd.
CEO
Jennifer Shizuka Yamamoto