Protein Cookies in Japan: Real cookie. 10g protein. Conveniently gluten-free.

A delicious solution born from my own struggles

Living with gluten intolerance was the spark behind Jenny’s Cookies. Made with family love and a traditional NZ-inspired recipe, these cookies are simple to enjoy, clean on ingredients, and easy to make a daily habit - a healthy snack you can actually look forward to.

At a glance: 10 g protein (casein) per 50 g cookie, gluten-free, high-fiber, clean ingredients. Japan-wide delivery in ~2–3 days, and available at select Natural Lawson stores in the Kanto region (availability varies by store).

Why gluten-free is gaining attention in fitness (in Japan)

The Ministry of Agriculture, Forestry and Fisheries (MAFF) explains that “gluten-free” refers to foods made almost entirely without gluten (a protein in wheat, barley, etc.), originally used in specific medical contexts such as celiac disease. In Japan, there’s limited scientific evidence that a gluten-free diet directly causes weight loss; however, many people choose to avoid processed wheat products for lifestyle reasons - for example, calorie control, ingredient transparency, or simply how they feel day to day. (Source: MAFF)

Our approach is simple: make great-tasting cookies first, with a gluten-free recipe that fits everyday life in Japan.

Maximum benefits of casein protein (why we chose it)

We use premium casein because many athletes like its steady, gradual absorption - often fitting it into evening or between-meal routines as part of general nutrition. Our goal was to bring that steady feel into a single-serve, crave-worthy cookie format.
(General nutrition info only; individual needs vary. Always check your own nutrition plan and our product label.)

Voices of Japanese fitness enthusiasts who’ve actually tried them

From runners and HYROX/CrossFit fans to busy professionals, people tell us:
“It tastes like a real cookie - and I feel good after.”
Check the reviews from Japanese fitness influencers and everyday customers (availalbe on our reviews section) who’ve added Jenny’s Cookies to their breakfast, office, or post-workout routine. 

Join me (and the community across Japan!)

Why not join me and other fitness enthusiasts across Japan who love gluten-free protein cookies made with real ingredients?

Fuel your day with 10 g protein and fiber - without giving up dessert. I can’t wait for you to try them!

You can find Jenny's Protein Cookies here.